A full funnel social, SEO and content strategy that turned campus life into a brand that students follow.
AMET City College is a leading educational institution in Chennai, offering diverse programs across engineering, management and maritime studies. The college needed to strengthen its digital presence to attract more students and showcase its academic excellence and campus life.
We developed a comprehensive digital marketing strategy focused on storytelling, visual content and search engine optimization to position AMET as a top choice for students.
Created engaging content showcasing campus life, student achievements, events and academic programs. Developed a consistent posting schedule with visually appealing graphics and videos.
Designed scroll stopping graphics for social media posts, event promotions and admission campaigns. Created a cohesive visual identity that reflected AMET's values and culture.
Optimized website content and structure to improve Google rankings. Implemented local SEO strategies to attract students from Chennai and surrounding areas.
Developed email campaigns for admission drives, event announcements and alumni engagement. Created personalized content that resonated with prospective students and parents.
Produced blog posts, articles and stories highlighting AMET's unique offerings, faculty expertise and student success stories. Used storytelling to connect emotionally with the target audience.
By combining strategic social media marketing, compelling design, SEO and content marketing, we transformed AMET City College's digital presence. The institution now effectively communicates its value proposition, engages with prospective students and stands out in a competitive market.